Marketing Clouds

The Modern Marketer’s Guide to Getting the Most Out of Video

Marketing Cloud

This guide is brought to you by Vidyard & Oracle Marketing Cloud.

You might be using video to tell better brand stories, but are you especially strategic? Are you tracking performance with meaningful metrics? Are you following up with engaged viewers at the perfect moment? If not, relax. Vidyard has you covered.

In this practical guide they walk you through:

  • What it means to narrowcast (and why you’ll want to do this)
  • The six steps to purposeful, measurable video marketing
  • Ways to use video throughout the funnel
  • Connecting video data to your MAP to identify & nurture your hottest opportunities, and
  • The metrics you need to track as a successful video marketer

So go on, grab your guide now!

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